Doctor of Business Administration (DoBA)

This module examines economic models, policies, and their impact on businesses from micro- and macro-economic viewpoints. Topics include markets, demand, supply, production, market structures, government policies, and international business environment.

This module explores theoretical and practical aspects of strategic human resource management, focusing on people management practices like job design, recruitment, performance appraisal, training, compensation, and organizational strategy alignment.

This module covers modern marketing concepts like market opportunities, segmentation, mixed markets, product life cycle, and new product development. It also explores Asian and Malaysian marketing practices.

This module delves into sustainable operations management, covering design, layout, flow, demand, supply, quality, and performance with a focus on sustainability. Emphasizes entrepreneurship, international operations, innovation, and soft skills development.

This module provides a thorough exploration of quantitative and qualitative research methods in business and management, focusing on statistical analysis, qualitative frameworks, and practical application for real-world problem-solving.